- Skyward - Growth Marketing Strategy

About Skyward

We bridge the gap between demand capture and conversion to ensure every dollar spent on marketing drives measurable business growth.

We don’t just generate leads; we build scalable growth systems that turn website visitors into lifelong customers.

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Vision & Mission

Skyward is built on one principle: turn marketing into a profit center, not an expense.

Drew Schwartz

Managing Partner

What We Believe

Scalability

Growth isn’t about spending more—it’s about building a repeatable system that scales efficiently across markets.

Performance

We measure success by results, not vanity metrics. Every strategy we deploy is designed to maximize ROI.

Trust

We don’t just deliver marketing services; we become an extension of our clients’ teams, ensuring long-term partnerships.

Innovation

From AI-driven insights to cutting-edge SEO techniques, we push the boundaries of what’s possible in digital marketing.

Efficiency

Every marketing dollar should work harder. We eliminate wasteful ad spend and optimize for long-term, profitable growth.

Precision

Data-driven decisions ensures that every campaign, conversion, and optimization move the needle for our clients.

Our Leadership Team

Paul J Skirbe – Managing Partner

A powerhouse in digital marketing and growth strategy, Paul Skirbe has spent over a decade architecting high-impact acquisition models for Fortune 100 companies and disruptive brands. With deep expertise in demand capture, enterprise SEO, and performance media, he has led global campaigns that have generated millions in revenue and reshaped industries. Known for his ability to blend data-driven precision with bold strategic execution, Paul helps businesses outmaneuver competitors and scale with efficiency. At Skyward, he turns fragmented marketing efforts into seamless, high-ROI growth systems that drive sustained market leadership.

Drew Schwartz – Managing Partner

A visionary leader in digital growth, Drew has spent 30+ years transforming businesses through scalable revenue strategies and market expansion. He has propelled companies from startup to industry leader, driving explosive growth at Elevance Health and ShopKeep, which scaled to a $440M acquisition. A master at turning marketing inefficiencies into profit-generating engines, Drew leverages technology, product innovation, and performance marketing to build enduring competitive advantages. At Skyward, he helps distributed service providers break through growth barriers, lower acquisition costs, and achieve market dominance.